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Mike Filsaime Speaking at Frank Kern's Mass Control 2.0 (Short Version)

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https://www.youtube.com/watch?v=jdENlqMe5w0 for full video - Mike explains Dan Ariely's "Predictably Irrational" book example on the Power of free with the Hershey's Kiss Chocolate and the Lindt Truffle as well as a strategy to use at the bottom of your downsell page.